Yelp Factor and Online Product Reviews
January 14th, 2012 // 9:36 pm @ mceja
I recently worked on a business plan seeking to improve online reviews and customer loyalty. Across my research, I came across some interesting articles that attempt to shed some light on online-reviews. Below is the latest research on the influence of Yelp and Reviews. Click to download: Article- Yelp Factor -Harvard Business School-Working Knowledge Wharton [...]
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Designing a Business Card-Top 5 Mistakes
January 5th, 2012 // 10:48 am @ mceja
I keep on seeing this tips for designing your business card that are way overly complicated, when many people don’t even get the basics right. My opinion is that people try to get way too creative with their business cards. The business card is not the place to be creative at the cost of some [...]
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Lawyers as entrepreneurs + NY Times Article
January 3rd, 2012 // 10:09 am @ mceja
Last week I spoke with with Andrea Eisenberg, Managing Director at Preferred Transition Resources, a New York City based firm advising lawyers on career transitions. I was very intrigued by this increase trend of lawyers opening up their solo-practices. These are my favorite type of clients. Clients/Business Owners who are great at their craft, experts [...]
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The Joy of Quiet: Purposefull life
January 2nd, 2012 // 8:56 am @ mceja
Distraction is the only thing that consoles us for our miseries and yet it is itself the greatest of our miseries. –Blaise Pascal, 17th century the French philosopher This weekend I moved to a new apartment in NYC and have not setup my internet/cable. I have to say, this technology break is surprisingly peaceful. [...]
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Article: Yelp Factor-HBS Working Knowledge
November 4th, 2011 // 8:00 am @ mceja
I recently came across HBS working paper: Reviews, Reputation, and Revenue: The Case of Yelp.com. The seeks to better understand the accuracy and influence of of many review sites like Yelp and Citysearch. A few interesting highlights of the piece: The Number of Companies on Yelp:“In Seattle alone, Yelp, which launched in 2005, had accumulated [...]
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Does your small business need a public relations specialist?
November 2nd, 2011 // 1:13 pm @ mceja
Last night, I attended the Ladies Who Launch-Be a PR Start! event in NYC. The panelist included: Simone Oliver, senior fashion producer from The New York Times Teri Evans, deputy editor of Entrepreneur Tania Padgett, small business editor of CNNMoney This group of experts share some unique insights as to how reports view PR specialists, [...]
Read More »Article: The Art of Selling-The Economist
October 30th, 2011 // 9:07 pm @ mceja
Death of a salesman? As I was catching up with last week’s news and was delighted to see Schumpeter’s article in The Economist titled “The Art of Selling: The death of a salesman has been greatly exaggerated.” Finally, someone features “salespeople” as the unsung heroes of business. Amen. Schumpeter. What my Wharton MBA did not [...]
Read More »BluePrint Healthcare Startup Accelator $20k
October 25th, 2011 // 11:50 am @ mceja
Healthcare startups can receive $20k. BluePrint Health provides each company with office space in NYC for the 3-month program at no charge. You will receive free legal support, financial consulting, HR support, and extensive mentorship. To learn more click here BluePrint Health Care Startup Competition. Share this:ShareEmailFacebookStumbleUpon
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5 Intangible Sales Skills Gained from Sales Coaching
August 25th, 2011 // 10:46 am @ mceja
5 Sales Skills Beyond the Technical Below are the top 5 intangible sales skills gained through an effective sales coaching program. Confidence Discipline and Focus Time Management and Self Management Motivating Sales Teams Brand and Expertise Development Share this:ShareEmailFacebookStumbleUpon
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Social Media Budget and Time Commitment
August 22nd, 2011 // 4:05 pm @ mceja
The chart below shows on average how much a start-up spends on social media marketing. At maturity, a small business spends an average of 32 hours on social media per site and per month. We recommend small business to focus the trifecta of social media: Linked In, Facebook, and Twitter. [...]
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