Social Media Budget and Time Commitment
August 22nd, 2011 // 4:05 pm @ mceja
The chart below shows on average how much a start-up spends on social media marketing. At maturity, a small business spends an average of 32 hours on social media per site and per month. We recommend small business to focus the trifecta of social media: Linked In, Facebook, and Twitter. [...]
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Facebook Do’s/Don’ts For Your Small Business
August 22nd, 2011 // 1:01 pm @ mceja
What is Social Media? Social media is an excellent tool for small local business to find new clients. The trifecta of social media includes linked in, twitter, and facebook. The first step is to set up a facebook new profile for your business. This post focuses on the do’s and don’ts for your small business [...]
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Twitter Dos/Don’ts for your Business
August 22nd, 2011 // 12:56 pm @ mceja
How to use Twitter for business? Promote contest Share timely information Spread useful links Personify your brand Build credibility and influence Follow competitors Twitter Dos Put a friendly face on your product Answer and pose questions Announce sales, deals, news and updates, and build buzz for big releases or events. Twitter Don’ts Sound like a [...]
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Why Social Media?
August 22nd, 2011 // 12:47 pm @ mceja
Out of all the social media active users: …33% of visit social media sites to engage in product reserach before making a purchashing decisions ….26% of respondents chagned their minds about purchasing a prodcut after reading about it on a social media site. …Facebook is just one social media site and signs up 600,000 new [...]
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VIDEO: How to Pitch VCs
July 11th, 2011 // 8:55 am @ mceja
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Read More »Category : Featured Work &Fundraising &Start-Up
Website Hosting-Recomendations
July 10th, 2011 // 11:32 am @ mceja
Lately, have received a lot of clients looking to switch from their current hosting providers either because of costs, customer service, or both. In many instances, I see clients who have signed up with hosting providers that offer “low starting” fees but overcharge them on the monthly maintenance fees and add ons. Since there seems [...]
Read More »Category : SEO
On Patents from an Entrepreneur
July 10th, 2011 // 10:54 am @ mceja
DISCLAIMER: I am not a lawyer, I am an entrepreneur. As such, my decisions on how to investment money and time are governed by a risk-reward model. Thus, my personal philosophy on intellectual property (IP) differs from the average IP lawyer. While there are exceptions to the rule, a typical lawyer will tell you a [...]
Read More »Category : Intellectual property &Law
5 Must Haves for your Small Business Website
July 6th, 2011 // 5:19 pm @ mceja
Congratulations, you have overcome the first hurdle of online marketing. A potential client has clicked on your URL. Now how do you convert that visitor into a client? Here are the top 5 must have for every small business website Intuitive and Easy Navigation: A website that opens to a Flash page that says [...]
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Top 5 Benefits of Business Planning
June 25th, 2011 // 3:38 pm @ mceja
As Yogi Bera says, “If you don’t know where you are going, you will probably end up someplace else.” Creates a Roadmap to Success. The mental exercise of creating a Strategic Plan is first step toward actualizing its existence and starting down the road to success. Builds consensus among team members so that you’re all [...]
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What is Blue Ocean Strategy?
May 29th, 2011 // 9:08 pm @ mceja
Like many entrepreneurs, I suffer from the typical “delusional self-confidence” that make me think that the “impossible” is completely “possible”. I am glad they finally came up with a name for it—Blue Ocean Strategy. Amazon.com Widgets What is Blue Ocean Strategy? So apparently, this book has been out since 2005 and somehow I just heard [...]
Read More »Category : Books to Read &Strategy